Knowing your market is key to success in any business venture. Producing MMA events is no exception.
There is a primary market for MMA events and a secondary market. The primary market is amateur fighters and the gyms that train them. These fighters will pay money for the opportunity to fight at your events. The secondary market is fans. Fans most often are friends or family of one of the fighters, but also can be a fan of the sport with no connections to any fighter. Fans of the sport will pay to watch the events and also spend money on merchandise once inside the event.
The MMA training facilities in the region are going to play a very important role in the events a company produces. Solid MMA gyms produce quality fighters. Quality fighters make for exciting fights and more interest and attendance. That is why the fighters are the primary market, even though you generate much more revenue from the fans. If the fighters are not sold on the event you are producing, the fans will not come to watch.
In the Mid-South area, there are many quality MMA training facilities. Here is a list of some of them.
Team Damage from Collierville
Memphis Brazilian Jiu-Jitsu in Bartlett
Mullens Karate and Kickboxing in Memphis
The Fight Clinic in Olive Branch, MS
Germantown Brazilian Jiu-Jitsu out of Germantown Baptist Church
CTC in West Memphis
American Top Team in Missouri
If you can produce events that teams like these will want to fight in, you will have a much better chance to grow your event company.
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2 comments:
Which tells me...you need to contact these gyms and say, I want to design a Mid-south competition schedule that isn't imposed on you but composed for you. What do you want me to do and what will attract you? This might have the added benefit of making people want to join it. If you work back and forth with them, with multiple contacts, you can sometimes make people feel like they are committed (even when not)In people businesses you use psychology a lot. :)
Thanks! I think that's a great idea. My friend who works with Varsity is responsible for doing something very similar with cheerleading and dance competitions, only he has to do it for the entire country. Daunting.
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